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auto-motive model  

Definition

  • Definition The auto-motive model as proposed by John Bargh in 1990 describes the complete sequence of goal pursuit—that is, reaching a goal—as a process taking place outside of conscious awareness and control. The term motive is chosen to encompass goals, motives, and values, yet in most cases, research has focused on goals used in a broad sense. [Source: Encyclopedia of Social Psychology; Auto-Motive Model]

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https://concepts.sagepub.com/social-science/concept/auto-motive_model

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