Concept information
Preferred term
availability heuristic
Definition
- Definition The availability heuristic describes a mental strategy in which people judge probability, frequency, or extremity based on the ease with which and the amount of information that can be brought to mind. For example, people may judge easily imaginable risks such as terrorist attacks or airplane crashes as more likely than the less easily imaginable (but objectively more likely) risks of influenza or automobile accidents. [Source: Encyclopedia of Social Psychology; Availability Heuristic]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/availability_heuristic
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