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Sage Social Science Thesaurus

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... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > back translation
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > back translation
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > back translation
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > back translation
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > back translation
social science subjects > business and management > marketing (business) > marketing > back translation

Preferred term

back translation  

Definition

  • The verbal translation of a document or a questionnaire has two principal methods—forward translation and backward translation. While forward translation is a method to convert a document or a questionnaire from the source language to the target (foreign) language, the back translation method is used for translating the same document or the questionnaire back from the target language to the original (source) language. [Source: Encyclopedia of Business in Today's World; Back Translation]

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https://concepts.sagepub.com/social-science/concept/back_translation

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