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Preferred term

bandwagoning  

Definition

  • In electoral politics, bandwagoning refers to supporting a candidacy or political position because it is already popular. This bandwagon effect can occur because the popularity of a preference is seen as evidence for its rightness. [Source: The Encyclopedia of Political Science; Bandwagoning]

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https://concepts.sagepub.com/social-science/concept/bandwagoning

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