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Sage Social Science Thesaurus

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... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > banner advertisements
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > banner advertisements
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > banner advertisements
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > banner advertisements
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > banner advertisements
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > banner advertisements
... > social science subjects > business and management > marketing (business) > marketing > advertising > banner advertisements
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > banner advertisements

Preferred term

banner advertisements  

Definition

  • A banner ad is an advertisement that appears on the Internet. Banner ads vary considerably in size, shape, appearance, and subject matter, but all banner ads take you to the advertiser's Web site if you click on them. [Source: Encyclopedia of Political Communication; Banner Ads]

Broader concept

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URI

https://concepts.sagepub.com/social-science/concept/banner_advertisements

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