Concept information
Preferred term
blinking
Definition
- a media scheduling pattern consisting of many short periods (flights) of advertising alternated with short periods of no advertising at all (hiatuses); e.g., one week on, one week off, alternating over a period of time. [Source: Dictionary of Marketing Communications; Blinking]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/blinking
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