Concept information
Preferred term
broadcast media
Definition
- Broadcast media, including over-the-air radio and television, have been the primary drivers of consumer culture in the United States, and, increasingly, since the latter part of the twentieth century, across much of the world. Broadcast television in particular is the most powerful vehicle that drives consumer culture for three reasons. [Source: Encyclopedia of Consumer Culture; Broadcast Media]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/broadcast_media
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