Concept information
Preferred term
business-to-business
Definition
- Business-to-Business (B2B) exchanges take place between two or more companies. The overall size of sales revenues attributed to business-to-business transactions is much larger than that of the consumer market. [Source: Encyclopedia of Business in Today's World; Business-to-Business]
Broader concept
Narrower concepts
Entry terms
- B2B
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/business-to-business
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