Concept information
Preferred term
business-to-business marketing
Definition
- Marketing to businesses, governments, and nonprofit organizations is termed business-to-business (B2B) marketing. Understanding the concepts and principles of B2B marketing is crucial for all entrepreneurs. [Source: Encyclopedia of New Venture Management; Business-to-Business Marketing]
Broader concept
Narrower concepts
Entry terms
- B2B marketing
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/business-to-business_marketing
{{label}}
{{#each values }} {{! loop through ConceptPropertyValue objects }}
{{#if prefLabel }}
{{/if}}
{{/each}}
{{#if notation }}{{ notation }} {{/if}}{{ prefLabel }}
{{#ifDifferentLabelLang lang }} ({{ lang }}){{/ifDifferentLabelLang}}
{{#if vocabName }}
{{ vocabName }}
{{/if}}