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... > social science subjects > politics and international relations > political science > campaigns, elections and electoral behavior > campaigns, elections, and the law > campaign advertising
social science subjects > communication and media studies > communication studies > political communications > campaign advertising
... > social science subjects > communication and media studies > media studies > media forms > journalism > political communications > campaign advertising
... > social science subjects > library and information science > information science > publishing > journalism > political communications > campaign advertising
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > political communications > campaign advertising
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > political communications > campaign advertising
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > political communications > campaign advertising
social science subjects > politics and international relations > political science > political communications > campaign advertising

Preferred term

campaign advertising  

Definition

  • Campaign advertising is the use of paid-for political ads to communicate a political party or candidate's message to the public, in an effort to influence decision making and win votes. Campaign ads provide the opportunity to send carefully crafted, unadulterated messages directly to the electorate and are an integral component of the information environment in an election campaign. [Source: The Encyclopedia of Political Science; Campaign Advertising]

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https://concepts.sagepub.com/social-science/concept/campaign_advertising

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