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... > social science subjects > communication and media studies > communication studies > communication theory > applications and contexts > campaign communication theories
... > social science subjects > communication and media studies > communication studies > communication theory > group and organizational concepts > campaign communication theories
... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > campaign communication theories

Preferred term

campaign communication theories  

Definition

  • Communication campaigns are intended to generate specific outcomes in a relatively large number of individuals, within a specified time, and through an organized set of communication activities. In other words, campaigns employ communication strategies and theories to influence large audiences in some measurable way. [Source: Encyclopedia of Communication Theory; Campaign Communication Theories]

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https://concepts.sagepub.com/social-science/concept/campaign_communication_theories

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