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Preferred term

candidate image  

Definition

  • Candidates and Their Images: Concepts, Methods and Findings, by Dan Nimmo and Robert Savage, is the seminal work in the specific research area of candidate image. Published in 1976, Nimmo and Savage utilized an expansive approach in their examination that not only produced useful findings in regard to candidate image but also helped direct the course of future research in the subject. [Source: Encyclopedia of Political Communication; Candidates and Their Images]

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URI

https://concepts.sagepub.com/social-science/concept/candidate_image

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