Concept information
Preferred term
channel conflict
Definition
- in the distribution channel, disagreement between or among intermediaries as to objectives, responsibilities, expectations, or any marketing or nonmarketing matters relating to the conduct of business in the channel;. . [Source: Dictionary of Marketing Communications; Channel Conflict]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/channel_conflict
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