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... > social science subjects > business and management > marketing (business) > marketing mix > distribution (business) > distribution chain > channel management
... > social science subjects > health and social care > health care management > marketing and customer value > marketing mix > distribution (business) > distribution chain > channel management
... > social science subjects > business and management > operations management > distribution (business) > distribution chain > channel management
... > social science subjects > business and management > manufacturing and operations > operations management > distribution (business) > distribution chain > channel management
... > social science subjects > health and social care > health care management > operations and decision making > operations management > distribution (business) > distribution chain > channel management

Preferred term

channel management  

Definition

  • the marketer's activities involved in organizing, directing, and controlling the marketing efforts of the intermediaries in its distribution channel, with the purpose of developing and maintaining an efficient, effective, and smoothly functioning team of intermediaries. [Source: Dictionary of Marketing Communications; Channel Management]

Broader concept

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/channel_management

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