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... > social science subjects > communication and media studies > communication studies > communication theory > cybernetic and systems orientations > co-orientation theory
... > social science subjects > communication and media studies > communication studies > communication theory > group and organizational concepts > co-orientation theory
... > social science subjects > communication and media studies > communication studies > communication theory > psycho-cognitive orientations > co-orientation theory
... > social science subjects > communication and media studies > communication studies > communication theory > social-interactional orientations > co-orientation theory

Preferred term

co-orientation theory  

Definition

  • Co-orientation occurs when two or more individuals are simultaneously oriented to one another and to something of mutual interest. The assumption is that individuals behave toward each other based on their perceptions of the other's views and intentions regarding the object of mutual interest. [Source: Encyclopedia of Public Relations; Co-Orientation Theory]

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https://concepts.sagepub.com/social-science/concept/co-orientation_theory

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