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Preferred term

cognitive structures  

Definition

  • Cognitive structures refers to distinct subprocesses or mechanisms identifiable in mental information processing that mediate consumers' reactions to external stimuli. Cognitive structures is the generic term for a huge variety of different aspects related to the way humans process, store, retrieve, and use information for decision making. [Source: Encyclopedia of Consumer Culture; Cognitive Structures]

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https://concepts.sagepub.com/social-science/concept/cognitive_structures

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