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... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > competitive market analysis
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > competitive market analysis
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > competitive market analysis
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > competitive market analysis
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > competitive market analysis
social science subjects > business and management > marketing (business) > marketing > competitive market analysis

Preferred term

competitive market analysis  

Definition

  • Competitive market analysis (CMA) is the analysis of the competing companies within a given industry, usually focusing on the top performers. A CMA of the American soft-drink industry, for instance, would usually focus on The Coca-Cola Company, PepsiCo, and the Dr Pepper Snapple Group; an analysis focusing on the New England region might also include Polar Beverages, Adirondack Beverages, and Cornucopia Beverages, the makers of Moxie. [Source: Encyclopedia of Business in Today's World; Competitive Market Analysis]

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https://concepts.sagepub.com/social-science/concept/competitive_market_analysis

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