Concept information
Preferred term
complementary products
Definition
- goods that are consumed or used together and that are normally demanded together; the price of one complement and the demand for the other have an inverse relationship; e.g., an increase in the price of one results in the decrease of demand for the other. Examples: cameras and film, VCRs and videotape cassettes, fountain pens and ink, hot dogs and hot dog buns. [Source: Dictionary of Marketing Communications; Complementary Products]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/complementary_products
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