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... > social science subjects > communication and media studies > communication studies > science and technology communication > changing awareness, opinion, and behavior > computer-tailored messages

Preferred term

computer-tailored messages  

Definition

  • Imagine that a person wants to convince someone to stop smoking or start exercising, select one political candidate or position over another, or purchase a certain product from a particular business. Previous theory and research suggest one good way to increase one's chance of successfully persuading another would be to increase the personal relevance of one's message. [Source: Encyclopedia of Science and Technology Communication; Computer-Tailored Messages]

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https://concepts.sagepub.com/social-science/concept/computer-tailored_messages

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