Concept information
Preferred term
consumer culture in Africa
Definition
- Consumer culture has consumed Africa, but as with other invasions, Africa has also consumed consumer culture in ways both familiar and exotic in comparison to developments in the West. Focusing primarily on consumer culture in sub-Saharan Africa, a continental region of some 750 million people, this entry draws out key issues relating to the diffusion of luxuries, the endurance of local practices, creolization, parallel modernities, adverse consequences, and anticonsumerist trends. [Source: Encyclopedia of Consumer Culture; Consumer Culture in Africa]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/consumer_culture_in_Africa
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