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... > social science subjects > business and management > marketing (business) > consumer culture > geographies and histories of consumer culture > consumer culture in Latin America

Preferred term

consumer culture in Latin America  

Definition

  • Latin America, the region including Mexico, Central America, the Caribbean, and South America, is undergoing rapid changes in consumer-based identities, consumption practices, and material culture. Over time, its peoples have developed “hybrid” consumer cultures combining European, North American, indigenous, and African goods, rituals, and attitudes and reflecting the region's political and economic subordination to Europe and the United States. [Source: Encyclopedia of Consumer Culture; Consumer Culture in Latin America]

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https://concepts.sagepub.com/social-science/concept/consumer_culture_in_Latin_America

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