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... > social science subjects > business and management > marketing (business) > consumer culture > everyday life in consumer culture > consumer socialization

Preferred term

consumer socialization  

Definition

  • Consumer socialization is the process whereby one acquires the skills to consume, as well as the values associated with being a consumer. This can involve identification with the role of consumer in consumption society or a critical awareness of the problematic nature of being a consumer and of consumption society more generally. [Source: Encyclopedia of Consumer Culture; Consumer Socialization]

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https://concepts.sagepub.com/social-science/concept/consumer_socialization

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