Concept information
Preferred term
consumer sovereignty
Definition
- Consumer sovereignty is a fundamental principle used in economics and political science denoting the freedom of the individual to choose how his or her needs and wants are fulfilled. In a sociopolitical perspective, the concept emphasizes the role of the consumer as a market “sovereign” as regards the production of goods and services. [Source: Encyclopedia of Consumer Culture; Consumer Sovereignty]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/consumer_sovereignty
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