Concept information
Preferred term
controlled circulation
Definition
- Controlled circulation refers to providing a periodical—newspaper or magazine—at no cost to readers who meet specific advertiser-attractive criteria. Along with newsstand sales and subscriptions, it is the third major form of distribution. [Source: Encyclopedia of Journalism; Circulation, Controlled]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/controlled_circulation
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