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... > social science subjects > psychology > behavior mechanisms > behavior (psychology) > human communication > advertising > branding > corporate branding
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > advertising > branding > corporate branding
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > advertising > branding > corporate branding
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > branding > corporate branding
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > advertising > branding > corporate branding
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > advertising > branding > corporate branding
... > social science subjects > business and management > marketing (business) > marketing > advertising > branding > corporate branding
... > social science subjects > business and management > marketing (business) > marketing communication > advertising > branding > corporate branding
... > social science subjects > business and management > entrepreneurship > new venture management > legal issues in entrepreneurship > branding > corporate branding
... > social science subjects > communication and media studies > media studies > media forms > journalism > industry and economics > marketing > branding > corporate branding
... > social science subjects > library and information science > information science > publishing > journalism > industry and economics > marketing > branding > corporate branding
... > social science subjects > business and management > types of industry > communication industry > book industry > publishing industry > journalism > industry and economics > marketing > branding > corporate branding
... > social science subjects > health and social care > health and society > cancer and society > industry > book industry > publishing industry > journalism > industry and economics > marketing > branding > corporate branding
... > social science subjects > library and information science > information science > publishing > book industry > publishing industry > journalism > industry and economics > marketing > branding > corporate branding
... > social science subjects > business and management > marketing (business) > marketing > branding > corporate branding
social science subjects > business and management > marketing (business) > branding > corporate branding

Preferred term

corporate branding  

Definition

  • Corporate branding (sometimes referred to as corporate marketing) is defined as the application of typical branding constructs found in marketing to the entire organization, that is, the organization itself becomes the brand—the corporate brand. It has also been defined as the process of creating and maintaining a favorable reputation of the organization and its various components, by sending signals to stakeholders using the corporate brand. [Source: Encyclopedia of Public Relations; Corporate Branding]

Broader concept

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URI

https://concepts.sagepub.com/social-science/concept/corporate_branding

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