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Preferred term

cost leadership  

Definition

  • A generic strategy coined by Michael Porter whereby a firm leads the industry by maintaining the lowest costs and offering its products or services to a broad market at the lowest prices. After the terrorist attacks on September 11, 2001, the low-cost leader Southwest watched its competitors struggle, some in and out of bankruptcy court. [Source: Dictionary of Strategy: Strategic Management A-Z; Cost Leadership]

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https://concepts.sagepub.com/social-science/concept/cost_leadership

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