Concept information
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organization studies encyc
approaches to management theory
strategic management
business strategy
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entrepreneurship financing and economic development
strategy (organizational)
strategic management
business strategy
Preferred term
cost leadership
Definition
- A generic strategy coined by Michael Porter whereby a firm leads the industry by maintaining the lowest costs and offering its products or services to a broad market at the lowest prices. After the terrorist attacks on September 11, 2001, the low-cost leader Southwest watched its competitors struggle, some in and out of bankruptcy court. [Source: Dictionary of Strategy: Strategic Management A-Z; Cost Leadership]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/cost_leadership
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