Concept information
Preferred term
cultivation
Definition
- Cultivation is a prominent theory in mass communication research that describes a process whereby viewers' perception of the real world and the media world merge and blur together. This cultivation effect is the result of cumulative exposure to large amounts of media over long periods of time. [Source: Encyclopedia of Social Media and Politics; Cultivation]
Broader concept
Narrower concepts
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/cultivation
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