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Preferred term

cultivation theory  

Definition

  • Cultivation theory is based on the belief that audience behaviors and attitudes are shaped by cumulative exposure to mainstream media, with an emphasis on television as a dominant social force in shaping public opinion. Developed by George Gerbner, the theory contends that perceptions about reality are the result of long-term, cumulative exposure to television. [Source: Encyclopedia of Gender in Media; Cultivation Theory]

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https://concepts.sagepub.com/social-science/concept/cultivation_theory

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