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... > social science subjects > communication and media studies > media studies > media and society > social movement media > concept and topic overviews > alternative media > culture jamming
... > social science subjects > communication and media studies > media studies > media and society > social movement media > alternative media > culture jamming
... > social science subjects > communication and media studies > media studies > media and society > social movement media > concept and topic overviews > culture jamming
... > social science subjects > communication and media studies > media studies > media and society > social movement media > cultural contestations > culture jamming
... > social science subjects > sociology > social change > activism and social justice > media and communications > culture jamming
... > contexts > population characteristics > socioeconomic factors > social change > activism and social justice > media and communications > culture jamming
... > social science subjects > communication and media studies > media studies > media and society > gender in the media > policy and advocacy > culture jamming
... > social science subjects > sociology > social change > activism and social justice > popular culture studies > culture jamming
... > contexts > population characteristics > socioeconomic factors > social change > activism and social justice > popular culture studies > culture jamming

Preferred term

culture jamming  

Definition

  • Culture jamming, broadly defined, involves activist resistance to and rearticulation of cultural practices and media messages deemed detrimental in order to educate citizens and transform social practices. Adopting the practice of “detournement” (a French word meaning “turnabout”), culture jammers hoax corporate practices and products or spoof mass-media messages in a way that unveils hidden agendas or counteracts meaning in order to negate their impact or success. [Source: Encyclopedia of Gender in Media; Culture Jamming]

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https://concepts.sagepub.com/social-science/concept/culture_jamming

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