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social science subjects > business and management > marketing (business) > customers > customer equity
... > social science subjects > health and social care > health care management > marketing and customer value > customers > customer equity
social science subjects > business and management > sociology of work > customers > customer equity
social science subjects > sociology > sociology of work > customers > customer equity

Preferred term

customer equity  

Definition

  • Over the past decade, sports marketing practitioners have begun to alter their perspectives on marketing from that of a product-centered perspective to more of a consumer-oriented focus. Born out of the transition of the global economy to a service-based economy and the spread of service-based industries, customer equity refers to the sum total of the discounted lifetime value of a sport organization's current and future potential customers. [Source: Encyclopedia of Sports Management and Marketing; Customer Equity]

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https://concepts.sagepub.com/social-science/concept/customer_equity

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