Concept information
Preferred term
customer orientation
Definition
- Customers are defined as end users who buy products and services. Since companies' highest priority is to make their customers satisfied, customers are considered to be the most important assets for all companies. [Source: Encyclopedia of New Venture Management; Customer Orientation]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/customer_orientation
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