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social science subjects > health and social care > health care management > marketing and customer value > database marketing
social science subjects > health and social care > health care management > statistics and data mining > database marketing

Preferred term

database marketing  

Definition

  • Database marketing is an approach to communicating with customers and prospective customers that relies on the use of sophisticated customer databases. A customer database is a comprehensive collection of information about customers and prospective customers that includes geographic, demographic, and behavioral information. [Source: Encyclopedia of Health Care Management; Database Marketing]

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https://concepts.sagepub.com/social-science/concept/database_marketing

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