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... > social science subjects > communication and media studies > communication studies > science and technology communication > public engagement approaches > deliberative polling

Preferred term

deliberative polling  

Definition

  • James S. Fishkin has pioneered (and trademarked) deliberative polling as a way of combining the generalizability of a random sample opinion survey with the citizen–expert and citizen–citizen dialogue characteristic of high-quality public engagement. Deliberative polls also usually include a media component aimed at bringing the experience of deliberation to a wider audience.The goal of deliberative polling is to find out what a random sample of citizens would think if they had the time and resources necessary to carefully consider an issue. [Source: Encyclopedia of Science and Technology Communication; Deliberative Polling]

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https://concepts.sagepub.com/social-science/concept/deliberative_polling

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