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social science subjects > business and management > strategic management > business strategy > differentiation strategy
... > social science subjects > business and management > organization studies > organization studies encyc > approaches to management theory > strategic management > business strategy > differentiation strategy
... > social science subjects > business and management > management settings > strategic management > business strategy > differentiation strategy
... > social science subjects > business and management > entrepreneurship > new venture management > entrepreneurship financing and economic development > strategy (organizational) > strategic management > business strategy > differentiation strategy
... > social science subjects > health and social care > health care management > strategy (organizational) > strategic management > business strategy > differentiation strategy

Preferred term

differentiation strategy  

Definition

  • In pursuing competitive advantage based on differentiation, firms attempt to create unique bundles of products and/or services that will be highly valued by customers. An example of a differentiation strategy is GarageBand that Apple has added to the Macintosh-only family of applications that make up Apple's iLife 2004 software suite. [Source: Dictionary of Strategy: Strategic Management A-Z; Differentiation Strategy]

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https://concepts.sagepub.com/social-science/concept/differentiation_strategy

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