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... > social science subjects > health and social care > health care quality, access, and evaluation > health services research > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health services > community health services > child health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health care management > health care facilities, manpower, and services > health services > community health services > child health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health policy > health services > community health services > child health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health services > hospital and community health services > community health services > child health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health care management > health care facilities, manpower, and services > health services > hospital and community health services > community health services > child health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health policy > health services > hospital and community health services > community health services > child health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health services > child health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health care management > health care facilities, manpower, and services > health services > child health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health policy > health services > child health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health services > community health services > preventive health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health care management > health care facilities, manpower, and services > health services > community health services > preventive health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health policy > health services > community health services > preventive health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health services > hospital and community health services > community health services > preventive health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health care management > health care facilities, manpower, and services > health services > hospital and community health services > community health services > preventive health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health policy > health services > hospital and community health services > community health services > preventive health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health services > preventive health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health care management > health care facilities, manpower, and services > health services > preventive health services > school health services > access to care > direct-to-consumer advertising
... > social science subjects > health and social care > health policy > health services > preventive health services > school health services > access to care > direct-to-consumer advertising
... > contexts > population characteristics > health > public health > school health > school health services > access to care > direct-to-consumer advertising

Preferred term

direct-to-consumer advertising  

Definition

  • In healthcare, the term direct-to-consumer advertising (DTCA) refers to the promotion of drugs and medical devices by their manufacturers directly to prospective users. Advertising to users via the media, such as newspapers, magazines, radio, television, the Internet, pamphlets and brochures, billboards, and direct mailing, is considered DTCA. [Source: Encyclopedia of Health Services Research; Direct-to-Consumer Advertising (DTCA)]

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URI

https://concepts.sagepub.com/social-science/concept/direct-to-consumer_advertising

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