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Preferred term

disintermediation  

Definition

  • Disintermediation describes the removal of intermediaries—people or companies we commonly refer to as “middlemen.” When disintermediation occurs, consumers deal directly with manufacturers, audiences are in direct contact with authors or artists, and citizens hear directly from people who have something to say. The retail outlet, the publishing company or record label, and the news media no longer come between providers and consumers of ideas, goods, or services. [Source: Encyclopedia of New Media; Disintermediation]

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https://concepts.sagepub.com/social-science/concept/disintermediation

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