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Preferred term

effort justification  

Definition

  • Definition Effort justification is the idea that when people make sacrifices to pursue a goal, the effort is often rationalized by elevating the attractiveness of the goal. In other words, people sometimes come to love what they suffer to achieve. [Source: Encyclopedia of Social Psychology; Effort Justification]

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https://concepts.sagepub.com/social-science/concept/effort_justification

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