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Preferred term

emergent norm theory  

Definition

  • An old joke runs along the following lines. Herald: “The peasants are revolting, My Lord!” Lord: “I know, quite disgusting.” Representations of crowds since at least the Middle Ages have been characterized by this kind of “fear of the masses.” Crowds were seen as dangerous, unpredictable, chaotic, threatening, and inhuman, in that they lacked the capacity for reason and restraint. [Source: Encyclopedia of Group Processes & Intergroup Relations; Emergent Norm Theory]

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https://concepts.sagepub.com/social-science/concept/emergent_norm_theory

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