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entrepreneurs  

Definition

  • Entrepreneurs are the economic actors who, in competitive markets, make decisions about which goods to produce and at what price to market them. Entrepreneurial activity is understood here to include both innovation, the introduction of new goods and new methods of production, and market making, attempts to find new customers for existing products or to sell to new customers at a more profitable price. [Source: Encyclopedia of Power; Entrepreneurs]

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https://concepts.sagepub.com/social-science/concept/entrepreneurs

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