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Preferred term

escalation of commitment  

Definition

  • Escalation situations are contexts where individuals have invested resources (usually money, but also time or energy) in pursuit of a particular goal, but after making scant progress toward the goal, they must decide to withdraw or commit additional resources. Faced with this dilemma, individuals often invest further in the failing course of action. [Source: Encyclopedia of Group Processes & Intergroup Relations; Escalation of Commitment]

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URI

https://concepts.sagepub.com/social-science/concept/escalation_of_commitment

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