Concept information
Preferred term
ethnographic semantics
Definition
- Ethnographic semantics, also called “ethnoscience” or “the new ethnography,” is a methodology for formally uncovering how certain parts of culture are talked about—and presumably thought about—by native participants. It developed in the 1960s—mostly in the United States—as a branch of the newly named subdiscipline of cognitive anthropology (itself part of the general reaction to behaviorist paradigms in psychology and linguistics held through the 1950s). [Source: Encyclopedia of Anthropology; Semantics, Ethnographic]
Broader concept
Belongs to group
URI
https://concepts.sagepub.com/social-science/concept/ethnographic_semantics
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