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Preferred term

ethnography of communication  

Definition

  • This broad arena comprises ethnographic studies that are primarily focused on the problems, possibilities, and processes of communication, sociolinguistics, people's use of language and narrative, language acquisition, language habits, and/or the performative aspects of language. [Source: The SAGE Dictionary of Qualitative Inquiry; Ethnography of Communication]

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https://concepts.sagepub.com/social-science/concept/ethnography_of_communication

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