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... > social science subjects > communication and media studies > communication studies > communication theory > interpersonal concepts > facework theories
... > social science subjects > communication and media studies > communication studies > communication theory > social-interactional orientations > facework theories

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facework theories  

Definition

  • Physical faces are one of the primary means by which we distinguish individuals. In facework theories, however, instead of referring to one's physical face, the word face is a metaphorical allusion to one's desired social identity or image(s). [Source: Encyclopedia of Communication Theory; Facework Theories]

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https://concepts.sagepub.com/social-science/concept/facework_theories

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