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familiarity principle of attraction  

Definition

  • The familiarity principle of attraction refers to the idea that objects and people seen repeatedly are subsequently rated more positively than are those seen less frequently. This principle stems from research on the mere exposure effect, which predicts that repeated exposure to neutrally valenced objects increases attitudes, or evaluations, of those objects. [Source: Encyclopedia of Human Relationships; Familiarity Principle of Attraction]

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https://concepts.sagepub.com/social-science/concept/familiarity_principle_of_attraction

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