Skip to main content

Search from vocabulary

Content language

Concept information

Preferred term

food product placements  

Definition

  • A product placement refers to the practice of placing a particular brand of a product in a movie. Many people recall a small boy leaving a trail of Reese's Pieces from a shed where an alien was hiding to the boy's house (indeed, people are probably more likely to remember the name of the candy than the boy's name—Elliot). [Source: Encyclopedia of Children, Adolescents, and the Media; Product Placements, Food]

Broader concept

Belongs to group

URI

https://concepts.sagepub.com/social-science/concept/food_product_placements

Download this concept: