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Preferred term

framing and public opinion  

Definition

  • Frames are discursive cues, found throughout the communication process, that emphasize a particular interpretation of an issue or event. Frames initially appear in a speaker's mind as conscious or unconscious decisions are made about how to present an issue to the public. [Source: The Encyclopedia of Political Science; Framing and Public Opinion]

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https://concepts.sagepub.com/social-science/concept/framing_and_public_opinion

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