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... > social science subjects > communication and media studies > communication studies > communication theory > information, media, and communication technology > framing theory
... > social science subjects > communication and media studies > communication studies > communication theory > social-interactional orientations > framing theory

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framing theory  

Definition

  • Framing theory aims to identify schemes in which individuals perceive the world. The roots of framing theory are often attributed to the sociologist Erving Goffman who argued that interpretive designs constitute central elements of cultural belief systems. [Source: Encyclopedia of Communication Theory; Framing Theory]

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https://concepts.sagepub.com/social-science/concept/framing_theory

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