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gain-loss theory of attraction  

Definition

  • The Gain-Loss Theory or model of interpersonal attraction is concerned with the effect that a sequence of positive, negative, or positive and negative evaluations about a person may have about that person's attraction to the person or persons making those evaluations. For example, when giving feedback to individuals on how they have performed on a task, is it better to start with what they have done well or what they need to improve? The model was first proposed in 1965 by Elliot Aronson and Darwyn Linder and was the subject of a relatively small number of studies carried out in the late 1960s and early 1970s. [Source: Encyclopedia of Human Relationships; Gain-Loss Theory of Attraction]

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https://concepts.sagepub.com/social-science/concept/gain-loss_theory_of_attraction

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