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social science subjects > psychology > psychological assessment > methods, tests and equipment > galvanic skin response
... > social science subjects > counseling and psychotherapy > counseling programs > substance abuse treatment > screening, assessment, and diagnosis > diagnosis > diagnostic techniques and procedures > neurological diagnostic techniques > neurologic examination > reflex > galvanic skin response
... > social science subjects > counseling and psychotherapy > counseling programs > substance abuse treatment > screening, assessment, and diagnosis > diagnosis > diagnostic techniques and procedures > physical examination > neurologic examination > reflex > galvanic skin response
... > social science subjects > health and social care > physiology > physiological processes > neurological processes > reflex > galvanic skin response
... > other subjects > natural sciences > life sciences > biological sciences > physiology > physiological processes > neurological processes > reflex > galvanic skin response
... > other subjects > natural sciences > life sciences > biological sciences > biology > physiology > physiological processes > neurological processes > reflex > galvanic skin response
... > social science subjects > health and social care > health sciences > physiology > physiological processes > neurological processes > reflex > galvanic skin response
... > social science subjects > psychology > biological psychology > psychophysiology > reflex > galvanic skin response
... > social science subjects > health and social care > physiology > psychophysiology > reflex > galvanic skin response
... > other subjects > natural sciences > life sciences > biological sciences > physiology > psychophysiology > reflex > galvanic skin response
... > other subjects > natural sciences > life sciences > biological sciences > biology > physiology > psychophysiology > reflex > galvanic skin response
... > social science subjects > health and social care > health sciences > physiology > psychophysiology > reflex > galvanic skin response
... > social science subjects > health and social care > physiology > physiological processes > skin physiological processes > galvanic skin response
... > other subjects > natural sciences > life sciences > biological sciences > physiology > physiological processes > skin physiological processes > galvanic skin response
... > other subjects > natural sciences > life sciences > biological sciences > biology > physiology > physiological processes > skin physiological processes > galvanic skin response
... > social science subjects > health and social care > health sciences > physiology > physiological processes > skin physiological processes > galvanic skin response

Preferred term

galvanic skin response  

Definition

  • a person's reaction to a stimulus, as measured by electrical monitoring of minute amounts of skin perspiration upon exposure to the stimulus; a physiological testing technique that aims to determine the level of arousal caused by an advertisement. [Source: Dictionary of Marketing Communications; Galvanic Skin Response]

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URI

https://concepts.sagepub.com/social-science/concept/galvanic_skin_response

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