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... > social science subjects > communication and media studies > media studies > media and society > gender in the media > media portrayals and representations > gender embodiment

Preferred term

gender embodiment  

Definition

  • Regarding feminine embodiment, this essay examines the literature related to the “thin ideal,” “objectification theory,” “body-ism,” “sexual objectification,” “body surveillance,” and the power dynamics of gendered body portrayals in media, along with research that demonstrates the impact of these messages on women's gender perceptions, self-esteem, pursuit of the thin ideal, distorted perception of body type, dissatisfaction with body, and predisposition toward eating disorders. In regard to masculine embodiment, literature is reviewed regarding recent trends in male objectification in advertising and media, depictions of the “metrosexual” man, and discussion of the “crisis in masculinity,” viewed by some scholars as a backlash against feminism and depictions of the new, “softer” or objectified male. [Source: Encyclopedia of Gender in Media; Gender Embodiment]

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https://concepts.sagepub.com/social-science/concept/gender_embodiment

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